Our guest in this episode is Bryan Rutberg, Founder and Principal of 3C Communications. Through speaking, training, and consulting, Bryan and his company help leaders and organizations turn customers into Lustomers™ - increasing profits, referrals, and other key metrics.

Bryan combines his passion for language, 20+ years with HP, McKinsey & Company, and Microsoft, and 11 years consulting to drive results. Bryan and his team work together with clients to find the right words that will reach their customers intellectually and emotionally, build their team’s communications skills. Bryan’s team also show their customers how to apply the same principles to build great relationships with employees, partners, investors, donors, and volunteers.

In our conversation Bryan talked to me about

• The inter-relationship between love and profit in business and the customer lifetime value equation;
• Treating customer service as a privilege;
• Becoming a customer-centric storytelling organization.

Listen to the podcast to find out more.