Our guest in this episode is Christy Maxfield, the founder of Purpose First Advisors. She specializes in helping business owners become more confident, capable and resourceful. Christy helps growth-focused business owners build sustainably profitable businesses. Purpose First Advisors believe that building a business should be a bold adventure that creates happiness and prosperity for individuals, families, and communities. Their mission is to help people and communities build generational wealth (close gender and race wealth gaps) through entrepreneurship.

In our conversation Christy talked to me about

• Cultivating empathy and curiosity as a way to build strong relationships and understand our customers;
• The power of our personal story to inspire others and
• How to bring the values and culture of an organization to life and sustain them.

Tom Ruwitch in episode 483 introduced us to Christy.

Listen to the podcast to find out more.